To wear a t-shirt that represents the movement of Africa and knowing that they have a role to play in ensuring a child is receiving the best education in the continent. The t-shirts are a uniform of style that represents the unity a brand can bring. Not just providing style and class to customers, but to showcase to the world and most importantly to each African child, a fashion brand that’s paving the way for their future.

JOURNEY 
 

To create a logo that symbolises and represents the beauty of Africa. We focused on the element of gold and explored various ideas but ultimately the map of Africa and the bar code linked both continent and fashion for an iconic look and feel.

 

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