A luxury tie brand bringing forth style and sophistication in a way that has never been seen before. Dedicated to tying signature knots with a difference, from formal wear to special occasions  giving his service a unique selling point.

JOURNEY 
 

The concept was to create a brand focusing on the knot of the tie; with a clean and minimalistic feel to the logo, that’s instantly recognisable. 

 

The original logo idea was to highlight the primary letters ‘SK’. We then felt an icon would be more recognisable and create longevity for the brand through a timeless and sleek look.

 

​